The rumor mill is gearing up to grind out all sorts of nasty stories about Unilever and the Dove ‘Real Beauty’ campaign. Retoucher Pascal Dangin’s comments were placed in the wrong context on the New Yorker website, and a bunch of people are jumping up and down claiming that the photos were retouched. (The New Yorker profile, by the way, is quite amusing. The writer, Lauren Collins, seems inexperienced, in love with Dangin, and gullible. “He has been known to work for days tinting a field of grass what he considers the most expressive shade of green.” Puh-leeze!

The real story, parts one and two, is available on the AdAge website.

Why do so many assume that the bad or unpleasant is the truth?